Your village, personally delivered
A curated gifting platform for new families
We've taken influence from Japanese postpartum culture, where community care, rituals and support systems nurture new families.
Inspired by the Japanese concept of Amae - the instinct to be cared for and connected - our platform empowers others to give meaningful, thoughtful, hands-on support through the raw yet rewarding months after birth.
It takes a village - and we've built one for you.
Launching 2026
UK
How it works
Choose care, not clutter
Give the gift of real support. Choose from our trusted service partners or send a flexible gift card.
Send a thoughtful service
Add a personalised message and send instantly - digital, by post or in a gift box. Your recipient receives a beautiful voucher showing them they’ve been gifted time, care and support - not stuff.
The village delivers
The new family redeems their gift on our platform choosing how and when to use it. We connect them with our trusted partners, who’ll deliver the hands-on help they’ll truly appreciate.
Our Services
We bring together trusted, handpicked services to give new families the genuine support they need to feel cared for and thrive.
Join our village and sign up to start gifting in a way that makes a difference.
Thoughtful for mums. Meaningful for families. Mindful for the planet.
