For New Mothers

Gift the support
they actually need

A curated gifting Platform
for Family Support

Amae is a curated gifting platform for new families in the UK. We bring together the most valuable postnatal services, from sleep and nutrition to home and wellbeing support, helping parents feel supported, capable, and cared for when it matters most.

Unlike traditional baby gifts, Amae offers practical, hands-on support designed for real life after birth.

About us

Our Four Pillars

The platform is built around four essential pillars, thoughtfully chosen to support families through the transformative year of welcoming a child into the world. Each pillar nurtures recovery, restores balance, and creates space for parents to feel supported, cared for, and confident in this new chapter.

Sleep

Restful nights start here. Experienced night nannies and sleep consultants help new parents recover energy and establish gentle, healthy sleep routines, one peaceful night at a time.

Nutrition

Thoughtful nourishment to support recovery and everyday energy. Postnatal-friendly meals delivered to the door, alongside expert nutritional guidance, help restore balance and rebuild strength after birth.

Holistic Wellness

Mind and body care for this new chapter. Massage, beauty treatments, and wellbeing experiences designed to ease stress, calm the nervous system, and help parents feel like themselves again.

Household

'Practical help that makes everyday life lighter. Doula support, laundry assistance, and home organising services create breathing space, reduce overwhelm, and surround families with thoughtful, hands-on care.

Curated Packages

Thoughtfully curated, flexible packages designed to support parents through the early months and first year. Each package unlocks access to trusted services, allowing families to choose the care that feels right when they're ready.

Restore & Renew

£100

Restorative Self Care for Early Parenthood Renewal

The Restore & Renew package offers time and space to unwind, reset, and feel cared for...

SELECT SUPPORT

Evening Off Duty

£160

Evening Childcare Support for Confident Bedtimes

Evening Off Duty gives parents the chance to truly switch off during one of the most demanding...

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Nourish & Sustain

£235

Nourishing Meals & Feeding Support for Recovery

The Restore & Renew package offers time and space to unwind, reset, and feel cared for...

SELECT SUPPORT

Home Support

£325

Practical At Home Support for Early Parenthood

At-Home Support provides practical, hands-on help delivered where it matters most at home...

SELECT SUPPORT

Not sure which package is right?

Give support your way

Send a Flexible Gift Card Choose a Specific Service

How It Works

Choose Care, Not Clutter

Give a gift that truly helps. Choose from Amae's curated postnatal packages, individual support services, or flexible gift cards. Gifts can be delivered digitally or by post, with a personalised message.

Redeem with Ease

Recipients receive a beautifully presented voucher for care and support. They redeem it online and select the services that best suit their needs.

Enjoy the Support

Families book directly with their chosen providers at a time that suits them. Amae coordinates everything behind the scenes to ensure a seamless experience.

Browse Gift Options