Paloma Faith
“Thank you for the nourishing post partum recovery food @amaefamily it’s delicious!”
@palomafaith · As posted on Instagram · May 2026 · Story
Postnatal gifting · London & across the UK
Gift care over clutter
Meals, rest, and real help. The gift new parents actually need, arriving when they need it most.
Parents need looking after too
Everyone remembers the baby. Amae is for the parents looking after them. We bring trusted postnatal support into homes across London, from home cooked meals to night help and recovery care, with gifts delivered right across the UK. They choose what they need and book it when it suits them, so there’s nothing to guess.
About AmaePick one thing, or let them choose for themselves
Gifts that genuinely help
Four kinds of support for life with a new baby. Choose something specific, or send a gift card and let them decide what helps most.
Meals & Treats
Ready-made postnatal meals and sweet treats, delivered to their door.
From £44
Shop meals & Treats
Sleep Consultants & Babysitting
Book a sleep consultant or babysitter, so the parents can actually rest.
From £42
Shop sleep & babysitting
Home & Memories
A postpartum doula, laundry help or a home organiser to carry the load, and a family photographer to capture these early days.
From £135
Shop home & memories
Can't decide? Let them choose.
An Amae gift card from £10, spent on any service or treat. Arrives by email in seconds or as a printed card in the post, with your message inside.
Give support your way
However you'd like to give, it arrives as a beautifully presented gift, digital or by post, with your message inside.
Most flexible
A gift card
She chooses how to spend it. £42 books a babysitter for the evening and £100 covers a postnatal massage.
Send a gift cardMost personal
One service
Pick the exact thing: a sweet treat from £44, a week of food from £200, a manicure from £43.
Browse servicesMost shareable
A registry
Having a baby? Build a list, share one link, let everyone chip in. Ten people at £20 covers a week of meals.
Create a villageHow it works
How it works
01
Choose care, not clutter
A package, a single service, or a flexible gift card. Delivered digitally or by post with a personal note.
02
They redeem, when they're ready
One link, one code. The family picks what suits the week they're actually in, not the week you bought it.
03
The village delivers
The family books directly with the provider. We coordinate everything behind the scenes.
Our village
Mothers we have supported
Every mum needs support after birth. Here's what a few of ours had to say.
Millie Logan
Talking of thoughtful things @amaefamily the gift every mother truly needs after a baby... support!
@milliejl · as posted on instagram · June 2026 · Story
Savannah Miller
“It’s been a month since our little boy, Theodore Hawk, made his way in to the world…”
@savannahmiller · As posted on Instagram · Sep 2026 · StoryOur philosophy
“It takes a village, gift like one.”
Vetted, personally
We meet every provider. If we wouldn't send them to a friend, they're not here.
Guilt-free to receive
Introduced to help she didn't know she needed. No guilt in accepting it, just permission to be looked after.
Conscious by default
Services over stuff. We gift time and care, not more things to tidy away.
Reviews
Newly joined the village
New to Amae, here to support you
The Journal
All articles
News
Newborn Sleep & Contact Naps: We spoke with The Mindful Sleep Coach
Gemma is the founder of The Mindful Sleep Coach and one of the sleep specialists on Amae. She is a certified baby and...
News
How to Support a New Mum When You Live Far Away
If you can't be there in person, the most useful thing you can give a new mum is the help family used to give: proper...
News
Extraordinary People Shouldn't Have to Carry Everything Alone Part II
Motherhood didn’t mark the end of ambition for Serena Williams, Jo Pavey, Dame Jessica Ennis-Hill or Lizzie Deignan. ...
From the Amae community
Follow @amaefamilyThe Amae letter
A little support in your inbox
New providers, honest postnatal advice and the occasional gift idea. Once or twice a month, never more.
Providers we trust
