Our Four Pillars
Household
Trusted in-home support designed to ease the mental and physical demands of early parenthood.
Services Provided
From £60
The Baby Experience – Infant Feeding Support
The Baby Experience was founded by Lou Toosley and Sarah Johnson, NCT Breastfeeding Counsellors, antenatal...
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£165
The Baby Experience – Postnatal Doula & New Parent Confidence Session
Practical and emotional support during early recovery...
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From £135
Homefulness – Home Organisation
The Homefulness team of professional organisers can tackle anything. They are committed to providing...
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Reassurance in Every Detail
Curated & vetted providers
We partner with only trusted specialists, ensuring safe and reliable care for new families.
12 Month Validity
A gift that fits around real life. Amae gifts can be used within 12 months, so they can be used whenever the time feels right
Flexible Booking
Curated packages and gift cards let families choose the service that works for them, with the flexibility to upgrade if needed.
